They are saying my book isn’t good enough
– so let’s work on YOUR specific issues!
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So many of the comments I’ve received about “The ABC of Sales Lead Generation” are saying the same thing:
- “The content is really good; easy to understand, but I need a kick up the backside to get me started”
- “I know I need to sort out my sales and marketing, but it’s a question of getting around to it”
- “My problem is finding time to do all this and deliver consultancy, without working night and day”
- “That’s all fine, but the businesses I know want more than that – they want real hand–holding”
Of course we all know that books, CDs and even seminars always fall short. Even if you were to make time to go on a training course for 3 days, you’d make some contacts and pick up lots of information, but what steps would you then need to take to reach your personal business goals?
You need more than training can deliver!
Let me distinguish between training and mentoring.
At a recent press interview I referred to training as coming from "The Harry Enfield School of Management." That’s the 'you don't wanna do that, you wanna do this' approach where you are taught by rote and shown how techniques have worked for others."
Another area that divides mentoring from training in my mind is in the standing of the mentee. I take it for granted that mentees know their products, services and markets intimately, so my mentoring needs to look at a deeper level, at what needs addressing on a personal plane.
Your own mentor
Ideally you’d have your own sales mentor to sit by your side; someone with years of experience, who has made all the mistakes, so you don’t have to. Just imagine lifting the tools and techniques from “The ABC of Sales Lead Generation” that only applied to you and your circumstances and having someone on hand to personally guide, encourage you and nudge you into action from time to time. Into making them work for you.
For the past 15 years John Sproson has been working as a business mentor, after many years of successfully running the sales and marketing functions in his own businesses.
Apart from delivering one-on-one mentoring for literally dozens of business owners, John’s worked on a number of business knowledge transfer projects, co-authored the UK’s Department of Trade report “Learning Networks for SMEs” and contributed to lots of other publications.
He’s also co-founder of “The Leaders Group”, a learning network for business owner managers in London.
How can I help you?
The high cost apart, I only have limited time for face to face clients, so how can my mentoring reach you and guide you towards the success you deserve; to support you in making that vital step-change?
So I’ve come up with a way of giving you that vital personal support along with the chance to learn from other business owners:
THE VIP MENTORING SET
I’d like to talk you through some of the results my mentoring clients have experienced, so you can get a feel for the kind of results you can expect – if you join.
Within one week of working with one business owner I was able to help cut £12,000 from his advertising bill.
He is a specialist insurance broker who had been persuaded to embark upon generic advertising. He immediately cancelled £12,000 of it and we worked together on a marketing plan that focused on the niche he was targeting.
Working with a family business that was failing competitively, I was able to help them re-focus and double their turnover, without eroding profit margins.
They are timber merchants trying unsuccessfully to compete with the “DIY sheds”. We developed a manufacturing unit for bespoke windows and staircases. It grew so rapidly that they were able to move out of the retail timber market completely.
One client doubled the salary he’d been earning as an employee in his first year of trading as an independent consultant.
He is an engineer with a plethora of experience, all of which he was trying promote as an independent consultant. Within a short time we had agreed that he should focus on the international construction sector and promote himself as a specialist in aligning teams and cultures emanating from mergers and acquisitions.
Helping a client to “re-purpose” their website has enabled them to make over £500,000 worth of additional sales over the six months that followed.
They are a luxury goods manufacturer. By reviewing their website visitor experience, agreeing success measures and making some subtle design changes, the site has been able to generate over 300 extra sales leads a month, many of which are being converted into sales – having passed through the marketing funnel that I designed for them.
There’s nothing like having your own mentor:
Your own personal Sales Mentor
- You have limited time but need an on-going supply of qualified sales leads.
- You are in a competitive market but want to increase your prices.
- You know there is untapped sales potential in your business.
- You want to control your business, not be controlled by your business.
- You are willing to invest time and energy, have limited financial resources and want to see a return on any investment.
- You recognise the value of sharing ideas with other smart business owners.
- You want your sales and marketing efforts to give better results.
- You want to know which steps to take first.
...and you don’t want to make an open ended cash commitment.
Now, if you're thinking “this all sounds good but it wouldn't work for my business” then let me make something abundantly clear...
THE VIP MENTORING SET is like NOTHING you'll have seen or tried before.
- It's NOT just about “process”.
- It's NOT just about “working with prospects not for them”.
and...
- It's NOT just about “spurring you into action”.
Here's How It's TOTALLY DIFFERENT...
Most businesses are so busy concentrating on “doing” that they fail to step back and measure their effectiveness. When it comes to communicating with their prospects, they do it in a very basic way.
They send them badly written emails, which often lead to badly written sales letters.
Or they do expensive pay-per-click advertising, and then send people directly to an “offer” of sorts, that fails to work.
They may even find it satisfying to send out brochures in their thousands, even though most of them go straight to the waste bin.
But it’s 2010 and we are all getting SWAMPED with spam and our junk mail boxes are overflowing. It’s not good enough!
You have to give people more.
So the support available to THE VIP MENTORING SET has been carefully designed using a deep understanding of human psychology to create more effective communication between you and your current and prospective clients. It's about giving them MASSIVE amounts of value through multiple media, therefore creating a lasting emotional bond and deepening long term relationships.
As you’ve already seen, my techniques have been proven to work in a variety of different niches from timber merchants to solo professionals.
Remember...
One client pulled in an extra £500,000 in sales in less than six months, starting with NO SALES AND MARKETING STRATEGY at all.
So it REALLY can work for just about anyone, irrespective of the size or age of your business!
Obviously my tools and techniques work.
You’ve seen the proof here on this page. And I truly believe that if you use even just ONE TENTH of what you’ll learn, you’ll reach a lot more people, get more sales leads and make a lot more money.
Even if you had:
- No sales and marketing knowledge or experience...
- No prospect or customer list...
- No website...
So if you’re serious about increasing the effectiveness of your sales and marketing and want to get more leads and more customers and increased profitability then...
Here’s How To Get Started...
Firstly, I need to warn you I’ve decided to put a strict limit on the number of people joining THE VIP MENTORING SET.
And this isn’t just another one of those “scarcity marketing tricks” you’re used to seeing.
There’s a REAL, genuine reason.
Think about it. If thousands of people were to join THE VIP MENTORING SET, how could they all get the personal attention that I’m promising?
And that would mean MY business and reputation would suffer!
Clients would be much less inclined to pay over £1,500 a day to work with me, if I couldn’t give them undivided one-on-one attention.
As I’m sure you can see, I HAVE TO LIMIT the number of people who gain access, in order to protect everyone.
ONLY 80 PEOPLE WILL BE ABLE TO GET IN. THAT’S IT.
And I’ve already reserved 13 spaces for my private clients and partners as a special “thank you” for supporting me.
Meaning, right now there are just 67 places available.
That said, I truly believe THE VIP MENTORING SET is COMPLETELY DIFFERENT from anything else out there.
Here’s why...
You and I both know that the majority of people who order books and home study courses either:
a) never use them, or
b) get so overwhelmed and confused, they give up after 5 minutes!
And the reason is that most courses contain COMPLETELY RANDOM information and material and you are left on your own to get on with it!
THE VIP MENTORING SET is different.
I’ve broken down the entire programme into SIX supported modules, for you to complete over a six month period.
The programme itself is called:
“Sort out your Sales & Marketing once and for all”
It’s been carefully designed to help you to identify your sales and marketing shortcomings, to put together a plan for dealing with them and WITH MY SUPPORT, fully implement the plan within six months of joining.
And if you manage to secure one of the 67 places, here’s what you’ll get from me as a member of the
THE VIP MENTORING SET
- You’ll start with your personal “Sales & Marketing Situation Analysis Report” to help you to set your priorities and hit the ground running. And even if some of this is all new to you, I’ll give you the necessary material to help you to easily move forward.
- Then we’ll start on your special individual email mentoring: where you’ll get to send up to 4 personal emails a month to my dedicated private email address. We’ll agree on your goals and the necessary actions to make sure you achieve them before the end of the programme.
- Participate in our mentees’ forum, where you’ll be able to “add leverage to your learning” by exchanging success stories, techniques, ideas with others as well as getting answers about “what’s working” from us all.
- Through regular personal interaction, I’ll be asking for your feedback to determine the roadblocks you are up against – the ones that are stopping you from getting to where you want to be.
- There’ll be monthly members’ teleseminars featuring interviews with a number of business experts – without any need to take notes - I’ll send you the transcript after each seminar.
- Plus monthly online videos showing you step by step how to put my techniques into action to add to all the other personal support and advice.
AND THE DIFFERENCE THAT’S GOING TO MAKE THE DIFFERENCE:
- Personal encouragement from me to make sure you apply the processes and techniques you’ve learnt from the programme, so you achieve your sales and marketing goals.
No Open Ended Long Term Commitments
The cost of this six month programme is £99 a month, but I’m looking for more success stories, so for an initial period I’m offering you a 30% discount. You pay £69 just a month - a total saving of £180!!
Yes, you can get your own sales mentor to guide you to increased sales and profitability for no more than the cost your daily Starbucks!
Only people who are ACTUALLY SERIOUS about sorting out their sales and marketing in the next 6 months will appreciate the value of this investment.
But, of course all investments have risks... EXCEPT THIS ONE!
Membership of THE VIP MENTORING SET is 100% Risk Free
Here’s why...
There are ONLY two possible outcomes for you when you join THE VIP MENTORING SET:
OUTCOME 1: You work with me and you and your business shows measurable benefits from the experience.
If you go this route, I guarantee you’ll learn stuff that will totally transform your business - and make many multiples of your investment back.
OUTCOME 2: You don’t use it.
If you don’t use it, you probably won’t get any benefit whatsoever!
My Double Guarantee Ensures Either You Succeed, Or You Pay Nothing!
GUARANTEE 1: 30-Day FREE trial
When you order I’ll give you a full 30 days - starting when you join THE VIP MENTORING SET - to see if it’s right for you. If for any reason you’re not happy, let me know and I’ll happily refund your money. Simple.
But even if you go beyond the unconditional 30-day guarantee period, you’re still protected.
GUARANTEE 2: Walking the talk...
This is most important...
Go through the programme and complete all the action steps we agree. If by the end of 90 days you haven't started to achieve what you set out to do, let me know and I'll double my personal support for the remaining 90 days.
And if after that time you’re still not on track let me know and I’ll return your investment in full.
You might find that strange, but that's how serious I am about wanting you to succeed, and that's also how confident I am that my programme really works!
You see, if I don't stick to my side of the bargain, I'll have also wasted all the time I spent working with you one-on-one (which is worth a LOT more than £99 a month! ). Not only will your money be refunded, but you’ll have absolutely NOTHING to return. Keep all the materials you’ve received for your trouble.
Please join me in this risk free opportunity to receive personal “over your shoulder” sales and marketing help that will reflect on your business where it matters most – in your bottom line.
You’ll learn exactly what to do in order to improve your sales success. And do remember if you’re not completely satisfied you can cancel at any time.
Let me say it once more:
IF YOU FULLY PARTICIPATE AND FOLLOW EVERY ACTION STEP, YOU WILL INCREASE YOUR PROFITABILITY.
I ABSOLUTELY GUARANTEE IT!
As long as you're committed, you simply CANNOT lose.
But whatever you do, DO NOT DELAY. When I say this course is limited, I mean it.
Remember, I’m only looking for 67 new members. The other 13 places have already been allocated to my private clients and launch partners.
AND… Once I have 67 new members, I’ll take this page down immediately.
So you really cannot afford to hesitate.
Click here to secure your spot now:
Sincerely,
John Sproson
Your Sales Mentor
P.S. By the way, there’s nothing particularly “magical” about this programme.
Yes, of course, it’s made THOUSANDS OF POUNDS FOR ME AND MY CLIENTS, but it’s really just about tackling things systematically, applying some creative thinking and doing what’s already worked for others and WITHOUT REPEATING WHAT HASN’T WORKED!
The result is an approach I’ve used with my clients and students with great success time and time again. And if you take a similar approach, you too will increase your sales and profitability.
P.P.S. Remember, when you secure your spot, you’re completely 100% protected by my unconditional DOUBLE money back guarantee!
If you don’t feel being part of THE VIP MENTORING SET is right for you within 30 days of joining, I’ll give you your money back.
If you follow all the steps we agree and you’re still not getting results after 90 days, I’ll give you additional personal mentoring you for a further 90 days. If after that you’re STILL not happy, I’ll refund all your money.
So... who’s taking all the risk here?
P.P.P.S. Caution! Many business owners don’t appreciate the difference between coaching and mentoring. Coaching is merely a process that enables learning and development to occur. Some organisations say they can train you to coach in 7 days. Mentoring enables an individual to follow in the path of a colleague who can pass on knowledge, experience and open doors to otherwise out-of-reach opportunities. I’ve over 35 years of business experience to share with you.
